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Bike to Work events in Victoria include a commuter challenge, "celebration" commuter stations, and a Bike to Work launch event. The Bike to Work Challenge, similar to events in other cities, challenges employees of companies and organizations of all sizes to bike to work in a friendly competition. The Challenge is based on Web-based tool (http://www.biketowork.ca/node/5944), which allows riders to register and log trips, and has three divisions: small organizations (1–10 individuals), medium organizations (11–100 individuals), and large organizations (101 or more individuals).
With a 15 percent bicycle mode split on average for participating workplaces, the Bike to Work Challenge uses avid bike commuters as recruiters and team leaders within their organizations. By allowing bike commuters to play an important organizational role and incorporating a positive team dynamic into the Challenge, team leaders are able motivate other employees into biking to work, achieving a very high bicycle mode share for commuting to work in Victoria. The Bike to Work BC group also provides generous incentives to participate, such as a raffle to win an all-expenses paid vacation.
In order to market the event, Bike to Work BC begins their recruitment process a number of months before Bike to Work Week. At the opening launch of the Bike to Work season, Bike to Work BC unveils their new T-Shirt and distributes them to bike commuters that have formed teams at their places of work. The launch is usually well-publicized, generates a substantial amount of media attention, and draws a large number of people. In addition, they also facilitate an ongoing skills course, which helps introduce biking to potential new cyclists and prepares them for their bike commute. Over the past courses, roughly 2000 people have participated in total. This type of entry-level event helps novice riders feel comfortable biking to work, dispels preconceived notions about the difficulty and danger of biking for many new riders, and equips riders with the skills necessary for riding in traffic.
The Back-to-Work Bike-to-Work Challenge encouraged Tucson residents kick off the New Year by biking to work. The event utilized a bike breakfast, user-generated trip logs, and giveaways to generate interest and increase publicity. By providing a free breakfast, the event served both as a form of encouragement for bicycle commuters, and a way to draw attention to the services offered at Spoke6 and There & Back Bicycles. Creative Slice, a group specializing in Web design, created an online Web tool to facilitate easy trip recording and trip tracking. Even those commuters who didn’t participate in the Spoke6 breakfast were encouraged to log their trips using the online tool. Those commuters who logged trips were eligible to win prizes from There & Back Bicycles and Spoke 6 following the conclusion of the January events. The bike breakfast, as one of the first events held at Spoke6, drew media attention from local news (http://www.kvoa.com/news/2-wheelin-2-work-in-january/) and also was attended by Matt Zoll, the Pedestrian and Bicycle Coordinator for Pima County, which provided an extra boost to the event.
During the week-long Bike to Work celebration, commuters in Chicago leave the car at home and bike to work. In order to participate, anyone can become a team leader by signing up their workplace organization – commercial business, non-profit, educational, government - at the Active Trans Bike to Work Week webpage, then track the number of bike commuters within his/her organization. Every team leader receives a packet of materials for promoting the event including, literature and flyers; maps, and a T-Shirt. Team leaders also have access to free, on-site 'how to commute by bike' presentations. Those companies with the highest percentage of bike commute trips at the end of the week are recognized by Active Trans at an awards luncheon, a few weeks after the event.