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The Réseau vélo-boulot, in an effort to instill the habit of bicycling to work over a number of months, opted to use a longer term approach to promote bicycling in the community. Many programs, such as Bike to Work week, generate support for bicycling in the short term, but do not create a culture of bicycling in a community or facilitate bicycling as an everyday activity. The 20 week program invites participants to make a pledge to use their bicycle at least one day each week.
The Back-to-Work Bike-to-Work Challenge encouraged Tucson residents kick off the New Year by biking to work. The event utilized a bike breakfast, user-generated trip logs, and giveaways to generate interest and increase publicity. By providing a free breakfast, the event served both as a form of encouragement for bicycle commuters, and a way to draw attention to the services offered at Spoke6 and There & Back Bicycles. Creative Slice, a group specializing in Web design, created an online Web tool to facilitate easy trip recording and trip tracking. Even those commuters who didn’t participate in the Spoke6 breakfast were encouraged to log their trips using the online tool. Those commuters who logged trips were eligible to win prizes from There & Back Bicycles and Spoke 6 following the conclusion of the January events. The bike breakfast, as one of the first events held at Spoke6, drew media attention from local news (http://www.kvoa.com/news/2-wheelin-2-work-in-january/) and also was attended by Matt Zoll, the Pedestrian and Bicycle Coordinator for Pima County, which provided an extra boost to the event.
The goals of the National Center for Bicycling and Walking are to create walkable and bicycle-friendly communities through better planning, design, and management.